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Blake Day, Founder and PresidentWhy do insurance claims often become complex and prolonged for property owners?
When an insurance claim slows down, the damage often extends beyond the property itself. Repairs stall. Temporary fixes become permanent inconveniences. Homeowners and business owners begin navigating a process that feels increasingly technical and opaque, filled with policy language they have never had reason to read closely before. What begins as a straightforward claim can quickly turn into months of uncertainty, especially when an initial settlement does not align with the cost of restoring what was lost.
This is typically the point at which Day Adjusting & Consulting becomes involved.
Day Adjusting & Consulting is a professional public adjusting firm built around a policy-first, evidence-driven approach to insurance claims. The firm represents policyholders exclusively, assuming responsibility for the claims process once it becomes clear that a claim has been underpaid, delayed, or improperly evaluated. Rather than starting with assumptions about damage or outcomes, the company begins with a careful review of the insurance policy itself, establishing what coverage exists before engaging insurers on scope, valuation, and settlement.
Founded and led by Blake Day, the firm has spent more than a decade working on behalf of homeowners, businesses, and property associations facing complex claims. While the company has expanded its geographic reach in recent years, its operating philosophy has remained consistent: apply the policy as written, document losses thoroughly, and negotiate with precision until clients are positioned to repair or replace what was damaged.
A Measured Expansion in Response to Claims Demand
How has Day Adjusting expanded operations to respond to shifting catastrophe patterns?
Day Adjusting & Consulting began by serving clients primarily in Florida and Louisiana, two states where hurricane and severe weather claims are common. Over time, however, claim volume and catastrophe patterns made it clear that limiting operations to a narrow geography created gaps in service during quieter seasons. Natural disasters do not follow regional schedules, and claim needs often shift across the country from year to year.
“We didn’t want to be reliant on just two states for the majority of our work,” explains Blake Day, founder and president. “Catastrophes happen all across the country, so we needed to spread out our operations.”
Over the past four years, the firm has expanded into 25 states, adjusting claims related to hurricanes, wind, hail, flooding, and other loss events. What began as a Gulf Coast focused operation now supports clients across the Midwest, the East Coast, and other regions where severe weather and natural disasters increasingly impact residential and commercial properties.
This geographic expansion was not pursued for visibility or scale alone. It was designed to maintain consistent claims support regardless of where storms occur. In years when coastal activity is limited, inland regions often experience increased claim volume. By licensing adjusters and establishing an operational presence across multiple states, Day Adjusting & Consulting ensures it can respond where policyholders need representation most.
Broadening Claim Types without Changing the Method
As the firm expanded geographically, it also broadened the types of claims it handled. In its early years, Day Adjusting & Consulting focused primarily on wind, hail, and hurricane damage. As operations moved into new regions, flood claims became a growing component of the firm’s workload.
“We used to focus on wind and hail damage, but floods became a major issue, especially as we expanded our services to more areas,” Day explains.
Flood claims often involve layered policies, technical exclusions, and complex damage attribution, making them among the most challenging losses to resolve. For Day Adjusting & Consulting, taking on flood claims required deeper policy analysis and expanded documentation standards, but the firm applied the same foundational process it uses across all claims: identify coverage, verify damage causation, and substantiate repair or replacement costs thoroughly.
We didn’t want to be reliant on just two states for the majority of our work. Catastrophes happen all across the country, so we needed to spread out our operations.
Transparency as a Working Principle
Why does transparent communication matter during long and technically complex insurance claims?
A defining characteristic of Day Adjusting & Consulting’s approach is its emphasis on transparent communication. From the outset, clients are given realistic expectations about claim timelines, insurer behavior, and the steps required to move a claim forward. The firm avoids promising accelerated outcomes when delays are likely due to carrier review processes, engineering evaluations, or dispute resolution requirements.
“We’re not going to tell a client we can settle a claim in two weeks if we know it’s going to take longer,” Day says. “We’re upfront about what we can do and how long it might take. We would rather underpromise and overdeliver.”
This approach has led some clients to initially pursue faster-sounding alternatives. However, many return after encountering stalled negotiations or insufficient settlements elsewhere. By grounding communication in experience rather than optimism, the firm builds trust that carries through the duration of the claim.
Transparency also extends to situations where coverage is limited or unavailable. When policy review reveals exclusions or insufficient coverage, clients are informed early, allowing them to make informed decisions rather than invest time and resources in unrealistic outcomes.
Technology as Support, Not Substitution
Technology has become an increasingly influential factor in the claims process, and Day Adjusting & Consulting integrates select tools to strengthen documentation and analysis. Historical satellite imagery, in particular, has become a valuable resource for verifying property condition before and after loss events.
By comparing images taken months apart, the firm can demonstrate whether damage occurred during a specific storm or catastrophic event, helping address disputes related to timing or causation. This documentation can be especially important when insurers question whether damage is storm-related or pre-existing.
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We’re upfront about what we can do and how long it might take. We would rather underpromise and overdeliver.
At the same time, Day is cautious about overreliance on automated systems. Some insurers now attempt to assess damage using photographs submitted through mobile applications, relying on AI-generated estimates rather than in-person inspections. While these tools may speed initial evaluations, they frequently miss concealed or structural damage that becomes apparent only through on-site review.
For Day Adjusting & Consulting, technology serves as a supplement to field expertise, not a replacement. Experienced adjusters remain central to the firm’s process, ensuring that estimates reflect real-world repair requirements rather than algorithmic assumptions.
A Community-Scale Claim Resolution
How can detailed documentation and negotiation change outcomes for large insurance claims?
One of the firm’s most illustrative cases followed Hurricane Ian, when a homeowners association responsible for approximately 100 buildings struggled to resolve extensive roof damage. After more than a year of negotiations, the insurer had issued payments totaling roughly $200,000, far below the cost required to replace roofs throughout the community.
Day Adjusting & Consulting became involved after the association reached an impasse. The firm conducted comprehensive inspections, engaged engineers, and prepared a detailed estimate approaching $3 million. Through sustained negotiation and documentation, the claim advanced, drawing local media attention to the prolonged underpayment.
Ultimately, the insurer settled the claim for approximately $2.4 million, allowing the association to replace every roof and restore the community to functional condition. The outcome underscored the impact of methodical claim representation, particularly when large-scale losses require persistence and technical clarity.
Experience Built on Both Sides of the Table
The firm’s operational strength is reinforced by the background of its adjusting team. Each adjuster working with Day Adjusting & Consulting brings at least a decade of industry experience, much of it spent previously representing insurance carriers. This background provides insight into carrier workflows, evaluation standards, and negotiation thresholds.
By transitioning from insurer representation to policyholder advocacy, the team applies its understanding of claims systems in reverse, anticipating documentation requirements, identifying common omissions, and structuring estimates that align with policy provisions.
This experience allows the firm to navigate claims efficiently while maintaining accuracy, reducing unnecessary back and forth, and helping claims progress toward resolution.
Reliability When It Matters Most
Ultimately, the work of Day Adjusting & Consulting centers on reliability during moments of disruption. When claims stall or settlements fall short, the firm brings structure back into the process through policy analysis, factual documentation, and disciplined negotiation.
Whether representing a homeowner, business owner, or association, the firm works toward a singular objective: restoring clients to their pre-loss condition as fully and fairly as the policy allows. By combining transparency, experience, and consistency, Day Adjusting & Consulting provides predictability in an otherwise uncertain process.
For clients navigating insurance recovery, that predictability often becomes the difference between prolonged disruption and meaningful progress.
What Executives Should Expect From A Public Insurance Adjuster
Insurance claims following property damage rarely unfold as straightforward reimbursement exercises. Commercial property owners, real estate managers and organizational leaders often encounter a process shaped by policy interpretation, technical inspection and negotiation with insurers whose assessments may differ from the actual cost of restoring assets. Public insurance adjusters therefore occupy an important role in ensuring that claims reflect both policy entitlements and the full scope of damage sustained.
Rising weather volatility has added further complexity. Severe storms, hurricanes, hail events and regional flooding now affect a wider range of U.S. states than in previous decades. Organizations that once viewed catastrophic loss as a localized risk increasingly face property damage events far from traditional coastal storm corridors. Insurance claims linked to these events frequently involve multi-building portfolios, complex commercial structures or layered policies that demand careful review. Leadership teams responsible for recovery planning therefore require adjusters capable of interpreting policies accurately, documenting damage comprehensively and negotiating settlements that allow assets to return to their pre-loss condition.
Effective claim representation begins with disciplined policy analysis. Insurance policies define coverage boundaries, exclusions and valuation methods that ultimately determine what a claimant can recover. A capable public adjuster examines the policy before any formal claim strategy is developed, verifying whether specific damages fall within covered provisions and identifying gaps that may limit recovery. That early examination prevents false expectations and allows organizations to pursue claims grounded in contractual reality rather than assumptions.
Thorough field inspection also remains indispensable. Digital tools, aerial imagery and historical satellite data have expanded the evidence available to adjusters investigating storm damage. Comparing property conditions before and after an event allows experts to demonstrate when damage occurred and whether it relates directly to a specific catastrophe. Technology provides useful documentation, yet many claims still depend on experienced professionals conducting on-site inspections. Insurers increasingly rely on remote assessments or automated estimates generated from photographs submitted by policyholders. Those methods often overlook structural issues or secondary damage that trained professionals would identify during a physical evaluation. Executives responsible for safeguarding company assets therefore benefit from representation that combines technological evidence with detailed in-person analysis.
Negotiation capability forms the final dimension of effective claims representation. Insurance companies may initially calculate damage at a level insufficient to restore buildings or operations. Independent engineers, construction estimates and documented repair scopes frequently become necessary to demonstrate the full financial impact of an event. Claims resolution may take months, particularly when disputes emerge over causation or valuation. Clear communication with property owners throughout that process matters just as much as technical expertise. Honest expectations about timelines and settlement possibilities allow organizations to plan recovery while the claim progresses.
Day Adjusting & Consulting represents one example of a firm built around those principles. The company has expanded its claim representation footprint from a regional presence into operations spanning more than two dozen U.S. states, reflecting the geographic spread of modern catastrophe events. Its adjusters bring prior experience working for insurance carriers, knowledge that informs how claims are documented and negotiated on behalf of policyholders. Engagement begins with a detailed review of the client’s policy before the firm conducts property inspections, prepares repair estimates and coordinates with insurers, engineers or other specialists to support the claim. One recent homeowners association case illustrates this process: an insurer initially valued storm damage near $200,000, yet a comprehensive reassessment and supporting analysis ultimately produced a settlement exceeding $2 million, enabling full roof replacement across the community.
Such outcomes demonstrate how disciplined policy interpretation, detailed inspection and informed negotiation can substantially influence the final result of complex insurance claims.
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