My Annuity Store

Jason Caudill, President and Co-founder

The process of buying an annuity has long been overwhelming, marked by confusing paperwork, high-pressure sales tactics, and a lack of accessible information. Many people are unsure which annuity product is right for them or whether purchasing one is even worth the effort. This uncertainty often leads to missed opportunities for long-term financial security.

Jason Caudill saw this problem firsthand while working as an RVP of annuities at a Fortune 500 company. He realized that people were not being guided properly through the annuity process and believed there had to be a better way.

That belief led him to found My Annuity Store, a digital platform that brings transparency, simplicity, and control to annuity shopping. By providing easy access to real-time rates and unbiased guidance, it helps individuals make informed decisions with confidence and peace of mind.

“More than a shopping platform, we aim to educate our clients with clarity, empower them with choice, and guide them through the annuity buying process,” says Caudill.

My Annuity Store offers a wealth of educational materials, including over 150 articles, brochures, and more, allowing users to learn at their own pace. When clients think an annuity might be right for them, they can get a quote instantly with the click of a button and easily schedule a 15-minute consultation.

Quotes are delivered within four business hours, after which clients are guided toward products that fit their needs. For example, one product might offer a 5.5 percent rate but only a 5 percent withdrawal rate, while another might provide 5.3 percent with a 10 percent withdrawal rate. Clear comparisons like these allow clients to choose the product that best aligns with their financial goals. They can browse options effortlessly, similar to using a Google search, and only speak with an agent if they choose to.

To support this level of personalization, the company recently expanded its offering by integrating the Annuity Rate Watch API, unlocking access to more than 1,400 products from over 95 insurance companies. This includes all types of annuities, from indexed and fixed to DIAs and long-term care hybrids.

Beyond that, My Annuity Store offers free, holistic retirement planning tools designed to help manage risks such as longevity and sequence of returns. Users can test “what-if” scenarios, optimize Social Security, model taxes and inflation, and project retirement income, all without providing personal information.

This kind of planning has proven particularly valuable for widowed and divorced women, who are among My Annuity Store’s most rewarding clients and tend to approach retirement conservatively. The company helps them turn annuities into reliable lifetime income streams while preserving flexibility through smart laddering strategies.

While My Annuity Store supports broader retirement goals, it does not operate as a full-service financial advisor. Instead, it remains fully independent and transparent, offering a personalized, boutique experience. Unlike competitors that buy ads, generate leads, and sell them to multiple agents, the company connects directly with clients through seasoned professionals. Every team member holds a master’s degree and brings an average of 20 years of industry experience to the table. United by a shared vision, they are committed to supporting clients with honest guidance and zero pressure.

Staying true to its founding purpose, My Annuity Store continues to build trust through transparency and integrity, making annuities simpler, smarter, and more accessible for everyone.