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Insurance Business Review | Friday, March 15, 2024
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InsurTechs are utilizing digital technologies to improve customer experiences and streamline business processes, utilizing embedded insurance and platform-based business models for data-driven insights.
Fremont, CA: InsurTech is rapidly evolving, with insurers and PE firms investing to improve efficiency and expand into new markets. Customers demand seamless digital experiences, prompting insurers to adopt new technologies and customer-centric business models. Investors can identify potential solutions by understanding insurers' technology and commercial challenges.
Insurtech Market Ripe For Partnerships
InsurTechs are shifting from direct competition to partnerships, with insurers investing in firms that deliver innovative insurance products efficiently. One solution is embedded insurance, where traditional carriers and non-insurers acquire InsurTechs to embed revenue-generating insurance products into their ecosystems. Examples include a US P&C carrier and a dealer management system company.
Technology Themes to Monitor
InsurTechs are utilizing digital technologies to improve customer experiences and streamline business processes, utilizing embedded insurance and platform-based business models for data-driven insights.
key technology themes that are shaping the industry include:
Artificial Intelligence
AI-based platforms are being utilized to enhance the efficiency of critical functions, transforming the claims journey from FNOL to adjustment and settlement, leading to substantial savings for P&C and life carriers, a trend expected to persist.
Big Data
Big data from third-party and carrier systems is being utilized to enhance underwriting processes, mitigate losses, and improve customer personalization. In contrast, wearable device data aids life and health insurers in smarter underwriting decisions.
Embedded Insurance
Open APIs are being utilized to integrate insurance products into customers' digital journeys, a growth strategy that can boost revenue and enhance value propositions for banks, vehicle manufacturers, and other partners, benefiting insurers and distributors.
Cloud
Carriers and InsurTechs are leveraging cloud-based platforms and as-a-service business models to integrate AI, big data, and open APIs for increased speed and efficiency in their value chains, with cloud-native core platforms being increasingly utilized for product development.
With the competition for the greatest ideas being so intense in an industry as big, vibrant, and costly as insurtech, investors have difficulty staying ahead of the curve and choosing the proper time to fund projects. Finding and fostering businesses and concepts that best address customers' and future needs while assisting carriers in exploring new development opportunities is crucial to success.
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