Wysh

Wysh is fundamentally transforming how people access life insurance by seamlessly integrating it into everyday financial products that people already use. The company doesn’t fit neatly into the traditional term life insurance space. Instead, it is a pioneer in the field of embedded financial protection, working alongside banks, credit unions, and fintech companies to offer life insurance as an automatic benefit to their customers.

The idea is simple yet revolutionary. When someone opens a checking or savings account with one of Wysh’s partner banks, they automatically receive life insurance coverage worth up to $20,000 without any paperwork, medical exams, or opt-in. It's all taken care of through the existing banking relationship, giving customers peace of mind and protection without the hassle.

Alexander Matjanec, CEO, says, "We employ a built-in, not bolted-on model to empower every person to live life to the fullest, with the confidence of financial protection.”

This guiding principle drives the company’s efforts to make life insurance more accessible, efficient, and emotionally resonant.

The real magic of Wysh lies in those moments of emotional surprise. Imagine the moment when a customer realizes, “Wait I’m actually covered?” For so many, insurance feels like a distant, abstract concept. But for customers of Wyshs partners, it’s an unexpected benefit quietly built into their financial life.

Perhaps most importantly, Wysh opens doors for those long excluded from life insurance by making coverage automatic and invisible through everyday banking. The most heartwarming example of this mission is the story of a single mother, a cancer survivor and double amputee, who had long struggled to find life insurance due to her health history. She shared that, before Wysh, she had been unable to secure coverage. But thanks to the company’s partnership with her bank, she was able to receive life insurance just by having a checking account.

Wysh’s approach is a game-changer for financial institutions as well. Rather than simply selling an insurance product, the company has found a way to embed financial protection directly into the core services offered by banks and fintechs. This is crucial for banks looking to differentiate themselves in an increasingly competitive market. Wysh’s solution helps them build stronger customer loyalty and attract new clients, all while providing them with a meaningful benefit they didn’t expect—life insurance.

What makes Wysh stand out is its focus on seamlessness. Financial institutions can launch the company’s embedded life insurance program in as little as 45 days. This speed is particularly important in today’s fast-paced business environment, where customers expect immediate results and innovative solutions.

For instance, PBT Bancorp partnered with Wysh to embed Life Benefit, Wysh's micro-life insurance solution, into its deposit accounts. In just 90 days, the bank saw a 25 percent reduction in marketing costs to acquire new deposits, a 2.5 percent increase in total deposits, and a nine-year drop in the average age of new account holders.

Wysh is also giving customers the opportunity to scale up their coverage if desired. The company’s term life insurance offerings range from $100,000 to $2.5 million. For those who need a more personalized approach, its Wysh Builder tool helps customers calculate coverage based on their specific financial goals. It also provides a concierge service, Wysh Granter, that steps in when beneficiaries need assistance, whether settling debts or fulfilling a loved one's final wishes.

Looking ahead, Wysh will be aiming to cultivate a new mindset. The company is redefining what it means to offer protection, building a future where life insurance is something that works for people without them even having to think about it. This is the future Wysh is building, and it’s already making waves in the financial services industry.